Why am I not getting any conversions on my new store?

Shopify Discussion

Topic summary

New Shopify home interiors store launched 3 weeks ago reports high traffic but no sales; over 1,000 visits in the past week yielded only one add-to-cart. Owner is working on product filters/navigation and requests a site review to identify issues.

  • Diagnostic advice: Install a heatmap/session recording app to see exactly where users drop off (e.g., product pages, cart) and understand on-page behavior.
  • Benchmarks shared: Expect roughly 0.25%–0.5% conversion from random/untargeted traffic and 1%–2% from targeted, high-intent traffic. This frames current results and guides expectations.
  • Marketing strategy: If ads are generic, focus first on building an email list and audience rather than immediate conversions; after a couple of weeks, retarget that list to drive purchases.
  • Promotion tactics: If profit margins allow, test aggressive offers such as 50% off or BOGO (buy one, get one free) to spur initial conversions.

Status: No confirmed changes implemented yet. Store owner thanked the contributor and requested additional ideas. Discussion is ongoing with no resolution so far.

Summarized with AI on January 29. AI used: gpt-5.
1

Hi

I opened my store 3 weeks ago and am receiving a good amount of traffic but no conversions

would love for someone to check out my site and see what’s wrong

I need a fresh set of eyes!
www.jadestoneinteriors.au

2

Have had over 1000 visits this week. Only one added to cart
I am still working on filters to make navigation easier but not sure what
else I’m doing wrong

3

I would find out exactly where you’re losing the customers. You can download a heatmap tracker in the Shopify App store, and this will record every session and can show you what is happening.

Personally, I believe in an industry like yours, you can expect a 0.25% - 0.5% conversion rate from random traffic, and maybe 1% - 2% from targeted intent traffic. If you’re running a generic ad, focus on building your email list and audience rather then converting. After a couple weeks or until you have a moderate sized list of emails, re-target that audience and I guarantee you’ll see sales.

Another thing you can try doing, if you have a large profit margin, is to offer “too good to be true” discounts like 50% off, BOGOFree, things like that.

Obviously I don’t know the specifics of your store, but I hope I maybe helped a little bit. Let me know if you want more advice, I don’t charge :slightly_smiling_face:

1 Like
4

Thank you for the advice!
I am open to any ideas you have!