Here are some pieces of advice I’ve been able to draw up to help you out-
-
There should be sections for newest products on the homepage. Since you are dealing with clothing items, this is a very important category to have for the benefit of the customers.
-
The social media accounts of the business should be linked at the bottom of the homepage.
-
Bundling products such as clothing items usually has a positive effect on sales in a store from my experience. For example, bundling together a nice face cap with a matching hoodie at one joint price tends to attract certain customers more than buying them piece by piece. To help you out with putting various products in bundles seamlessly you can employ the use of the Bundler- Product Bundles App. You have made mention of the fact that you have spent a lot on advertising already so it’s good news that you can use this app for free. The app is recommended because it makes everything around creating, editing, and even discarding a bundle very simple. Try it here https://apps.shopify.com/bundler-product-bundles