Why am I not making any sales on my online store?

Topic summary

Main issue: A Shopify store reports traffic but zero sales or abandoned carts and requests expert feedback.

Key recommendations (with image examples provided to illustrate layout issues):

  • CRO (conversion rate optimization): Make the header sticky; highlight CTA (call-to-action) buttons; emphasize product titles and prices; refine announcement bar (e.g., shipping/promo, countdown timer); consider showing sale price vs original.
  • UX/layout: Remove unnecessary white space/blank areas on product pages; fix overlay issues with language/currency widgets; ensure responsive CSS; keep CTA styles consistent.
  • Speed/SEO: Improve site speed (consider themes like Dawn/Refresh/Blum); craft unique, specific product titles and URLs.
  • Conversion features: Add a Buy Now button; offer more payment options beyond PayPal; add filters and sorting on collection pages; maintain a consistent blog; add a dedicated Contact Us form.

Recent updates from the store owner: Confirms 3 products, has enabled Add to Cart, and has implemented some suggestions. Currently trying to remove the blank space below product images and asks if this requires editing Liquid (Shopify’s templating language).

Status: Ongoing. No final resolution yet; action items focus on design tweaks, speed/SEO, and checkout/conversion improvements.

Summarized with AI on January 28. AI used: gpt-5.

Hi, thank you for that, looking forward to know what you found, I have 3 products actually, yes i have an add to cart now