Hello @SeganNP
I’m Garcia, an CRO expert from PageFly, a Shopify Advanced Page Builder App. I like your products, they are really unique. However, there is room for improvement and I hope they help you.
1. Overall
- Reduce banner size: A smaller header can create a cleaner and less cluttered look, making it easier for visitors to focus on the main content of the page. It can enhance readability and navigation.
- Ensure that all content is properly filled in
- Consistent in style, both for CTA buttons and headings provides a cohesive and professional appearance to your content. It helps in creating a visually appealing and harmonious design.
2. Add product feature section
Showcase your top products in a visually appealing section. Include high-quality images, brief descriptions, and links to product/service pages.
3. Highlight core products and Brand features
If your cosmetics and baby products prioritize natural, safe, and non-toxic ingredients, this can be a powerful USP. Highlighting your commitment to providing products that are gentle on both babies and mothers’ skin can appeal to health-conscious consumers.
4. Add size guide on buy section in product page
Including a size guide directly on the product page reassures customers that they are making the right choice regarding size. This reduces hesitation and increases their confidence in making a purchase.
5. Prepare for Valentine sale
- Gift guide section for Valentine: For him & for her: Separate sections for gifts tailored to men and women. I saw that you have a collection For Her but it is not attractive. You can display it in a separated section with some features products of its
- Eye-catching Valentine’s visuals: Utilize red and pink colors, hearts, and romantic imagery in your graphics for advertising and social media. You can find some images from Pixels, Freepik, …
- Make sure your website is mobile-friendly: More and more people are shopping on their smartphones, so ensure your website loads quickly and looks good on all devices.
Hope my suggestions can help you a bit,
Garcia