Why am I seeing fake bot actions in my new online store?

Topic summary

A store owner launched their shop 2 days ago and began running Facebook ads, but immediately encountered suspicious activity: numerous add-to-cart (ATC) and checkout-initiated events, with Facebook Pixel registering 29 purchases despite zero actual sales completing.

Key Actions Taken:

  • Paused advertising campaigns due to inability to track accurate metrics
  • Contacted Shopify support, who suggested Facebook bots might be responsible
  • Replaced the Facebook Pixel with a new one, but fake ATC and checkout events continue occurring even without the pixel installed

Current Status:
The issue remains unresolved. The store owner included screenshots (links appear corrupted in the thread) and is seeking guidance on next steps. Two other users have replied asking if a solution was found, indicating they’re experiencing identical problems, but no resolution has been shared yet.

Summarized with AI on November 21. AI used: claude-sonnet-4-5-20250929.

Hello,

I opened a new store 2 days ago and started running ads, and yesterday i noticed some unusual activity… Lots of ATC and Checkout initiated, and my facebook pixel registered 29 purchases, but there was no actual purchase on my store.

I stopped the ads because i could not measure anything corectly and today i searched for an answer to my problem but i did not find any clear answer..

Shopify support said that this may be facebook bots.. but today i changed the pixel with a new one and i keep receiving fake ATC and Checkout initiated and this even with the facebook pixel removed from my shop…

Not sure where to head right now… did somebody else faced this problem? What is the solution?

1 Like

You ever found a solution for this?

I am facing the same thing

1 Like

any solution?