Thank you, ill take note of this, my store is now having some work done and is looking really good completely different from what I’ve done
Topic summary
Low sales on the jewelry store silverseaspindle.co.uk; owner is unsure about web design and product copy. Requested practical steps to improve conversions.
Feedback focused on building trust and streamlining shopping:
- Add brand story details (design inspiration, metal sourcing, handmade) to differentiate and reassure.
- CRO (conversion rate optimization) updates: product filters (price, rating, color, size) on collection pages; replace infinite scroll with a “Load more” button; use consistent secondary hover images; increase CTA (call-to-action) contrast for visibility.
- Create seasonal urgency: banners/announcements for sales, countdown timers for limited offers, and collect/display reviews to build social proof.
Several screenshots were included to illustrate layout and CTA suggestions.
Advertising: Google Ads are running at £0.75/day.
Action taken: the owner has engaged someone to update and finalize the site and plans to incorporate the suggestions.
Status: changes are in progress; no results or conversion data yet. Open questions: which homepage improvements will be prioritized and whether the ad budget is sufficient or effective.
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