I don’t think so, not sure what I need to do, to do that.
Topic summary
Low sales on the jewelry store silverseaspindle.co.uk; owner is unsure about web design and product copy. Requested practical steps to improve conversions.
Feedback focused on building trust and streamlining shopping:
- Add brand story details (design inspiration, metal sourcing, handmade) to differentiate and reassure.
- CRO (conversion rate optimization) updates: product filters (price, rating, color, size) on collection pages; replace infinite scroll with a “Load more” button; use consistent secondary hover images; increase CTA (call-to-action) contrast for visibility.
- Create seasonal urgency: banners/announcements for sales, countdown timers for limited offers, and collect/display reviews to build social proof.
Several screenshots were included to illustrate layout and CTA suggestions.
Advertising: Google Ads are running at £0.75/day.
Action taken: the owner has engaged someone to update and finalize the site and plans to incorporate the suggestions.
Status: changes are in progress; no results or conversion data yet. Open questions: which homepage improvements will be prioritized and whether the ad budget is sufficient or effective.