Why are customers abandoning purchases at the checkout stage?

Shopify Discussion
1

Hi,

I have a issue that customer selects an item, adds to cart, reaches ckeckout, but does not finish a purchase.

For example yesterday:

*sessions 1395

  • added to cart 22

  • reached checkout 11

  • converted 1

I understand that avg conversion in ecommerce is ~2%, but I find strange when customer selects product, reaches ckecout & leaves.
For payments I use Paypal & Stripe, and they do not report any rejected card payments on their side.
What could be wrong?
My website https://www.conheceroamericano.pt/

1 Like
2

Hi @AndreRibeira ,

I think you can send an email notification to your customers who abandoned cart or abandoned check out to enhance much more sales.

If you want to try it, you can try our AVA Email Marketing, SMS,Pop up

I hope this helps.

3

Hi!

Perhaps you could place an exit survey that pops up when your visitors are leaving a full cart and ask them what prevented from purchasing in your store? This will give you a clear idea of what you need to improve.

Here’s an example for you to check out:

GiorgiaGSC_0-1660812731186.png
GiorgiaGSC_0-1660812731186.png1560×535 303 KB

This one is a template by Getsitecontrol

I recommend giving your respondents some pre-set options as well as an open field for other answers. You can check out this article to know more about exit surveys and optimal settings.

Let me know if you have any questions or comments!

Giorgia from Getsitecontrol