Please share the store URL, I will audit your store regarding SEO, UX/UI, and Store Speed Optimization.
Let me know your thoughts. I will share the report.
Topic summary
Issue: Over 6 days, TikTok ads drove ~50 add-to-carts, ~30 checkouts, but only 1 sale. Reported funnel: 11% Add to Cart, 7% Checkout, 0.16% conversion (final purchase), prompting concern about drop-off at payment.
Key feedback:
- Conversion rate is unusually low, suggesting broader marketing/sales and differentiation problems. Standing out from generic/Aliexpress-style offerings is essential (unique value, competitive pricing, fast shipping, strong service).
- Likely checkout frictions: high or unclear shipping costs, long/complex checkout flow, technical errors, limited payment options, and low trust (lack of reviews/badges/social proof).
Suggested actions:
- Audit UX/UI, SEO, and site speed; ensure error-free, smooth checkout. Simplify steps and forms.
- Make shipping costs transparent and competitive. Expand payment methods (e.g., PayPal, Apple Pay).
- Build credibility with reviews, trust badges, and clear policies. Sharpen value proposition and product differentiation.
- Optimize ad targeting/creative to attract more qualified traffic.
Status: No resolution yet. A store audit was offered; OP’s URL (flarequeens.com) is available. Specific technical or funnel issues causing the final-step drop-off remain to be identified.