Why are customers not converting in my online store?

Topic summary

Main issue: A new dropshipping store driven by Facebook ads shows solid engagement (customers add items to cart and reach checkout) but no completed purchases; the owner asks what might be deterring buyers and how to improve conversion.

Context: “Add to cart” and “reached checkout” are key steps in the e‑commerce funnel, indicating shoppers select products and begin checkout; the drop‑off is occurring at the final purchase stage.

Latest development: Another participant offered a free web consultation and requested the store URL via private message or email to diagnose issues.

Decisions/Actions: No public recommendations yet; next step is sharing the site URL privately for review.

Status: Unresolved and ongoing. Specific causes (e.g., checkout barriers, trust concerns, pricing) are not discussed in the thread; no outcomes or changes have been reported.

Summarized with AI on January 8. AI used: gpt-5.

Hey!

I recently got my store up and running, started going some facebook ads. I have a decent (at least i would say decent) add to cart and reached checkout statistic, but still no sales. What could be scaring people off? What could i do to improve conversion?

Thanks in advance!

2 Likes

Would you mind sharing your site URL via PM or email? I can take a look and give you a free web consultation.