Why are my ads not generating any clicks despite overbidding?

Shopify Discussion
1

Hello,

My app has been approved and released last week. See it here: https://apps.shopify.com/kosmo-delivery?st_source=autocomplete

I’ve set up an initial ad campaign for some KW. Always bidding more than the recommended. If bid recommendation is $1 I do $5. Always overbidding by 3-5x. So far I’ve been adjusting the bid per click upwards to see if some leads come in, but so far nothing happened. When I search for those KW I never see the ad. In some of the KW not even an ad shows sometimes.

Any tips on why this is happening?

2

Hi there,

There are a few potential reasons why your ads might not be showing up even though you are bidding higher than the recommended bid:

  1. Low Quality Score: The Quality Score is a measure of the relevance and quality of your ad and landing page. If your Quality Score is low, it can affect the ad’s visibility and increase the cost per click. You should ensure that your ad copy and landing page are relevant and engaging to improve your Quality Score.

  2. Limited Budget: If your daily budget is low, your ads might not be shown consistently throughout the day. You can increase your budget to ensure that your ads are shown more frequently.

  3. Low Search Volume: If there is low search volume for the keywords you are targeting, your ads might not be shown frequently. You can try expanding your keyword list or targeting more specific keywords to improve visibility.

  4. Ad Scheduling: If you have set specific times of the day or days of the week for your ads to run, this can affect their visibility. Make sure you are not restricting your ad’s visibility during peak times.

  5. Competition: If there is high competition for the keywords you are targeting, it can drive up the cost per click and reduce the visibility of your ads. You can try targeting less competitive keywords or increasing your bid to stay competitive.

It’s important to monitor your ad campaign regularly and make adjustments based on its performance. You can also consider seeking the help of a digital marketing specialist who can provide you with more specific insights and recommendations for optimizing your ad campaign.

I hope this helps! Let me know if you have any other questions.