I have followed these steps on this help doc but when I click “Create Campaign” it does not show me Facebook Retargetting Ads. Does anybody know why this is?
Hey there, @tomgalland . Thanks for reaching out to the Shopify Community today with your ads situation. It’s great to meet you!
So I did some digging for you here and have some information for you. Earlier in the year, a change was made that disconnected the ability to create Facebook Marketing Campaigns from within Shopify Marketing. Since this change, all Facebook Marketing Campaigns are to be made and created from directly within your Facebook Commerce Manager Account. This change came as a result of Facebook having all marketing capabilities migrated over to their ‘Facebook and Instagram by Meta’ Sales Channel app. This allows Facebook to better support merchants running into issues with their Facebook Ads Account and ad campaigns. This should explain why you’re not seeing these options in your Shopify Marketing section. Google also recently went through a similar change.
For me, I do have this app integrated with my store, along with my Facebook Ads account, and the ability to make these re-targetting ads was missing from Shopify Marketing but was accessible in my Commerce Manager which I accessed through the aforementioned application.
This should help you trackdown where to go to make those re-targetting campaigns! It was a change that caught me off guard too when it happened, but with the ability for Facebook to be more directly involved with the creation of the campaigns, things have been going smoothly for me since!
If you have any questions or feedback you’d like to share regarding this, feel free to follow up on this thread and let me know! I’m happy to pass some feedback along.
Do you mind me asking about the campaign that you were looking to make? Have you had success with these campaigns on Facebook in the past?