Hi @Anastasiia_P ,
It’s Kate from PageFly, your Shopify Page Builder ally. I know being an entrepreneur can be tough. I’ve taken a look at both of your stores, and as a CRO expert at PageFly, I’m excited to share some insights with you.
These suggestions are designed to enhance your stores and make your entrepreneurial journey a bit smoother.
1. The favicon logos:
I tested your logos in both dark and light modes, and here are the results: they are nearly invisible. The HappyPaws Lane logo is quite adorable; however, including the text below it in the favicon logo might not be a good idea since it’s hardly visible to visitors. Here are my suggestions for you:
2. Hero banners:
- The texts need to be more straightforward. For example, instead of “Start your journey here” → “Get your Furry Friends a New Hoodie”. This change allows visitors to quickly understand what you’re selling.
- Consider applying the same approach to your other headings- The second image requires a higher resolution.
3. Increase your store credibility:
Consider adding images of yourself or similar elements. It’s challenging for customers to trust an unknown shop. For example:
4. Ads optimize suggestions:
I’m not certain where you’ve placed ads, but generally, there are two main strategies:
- If you’re displaying various products → Redirect users to the homepage. (Ensure that all products shown in the ads are included there.)
- For ads focusing on a specific product or a group of products → Redirect to the corresponding product or group landing page.
It’s crucial that what people see in the ads aligns with what they find on the website.
So my suggestions are:
- Create a dedicated landing page for your product(s), especially for leading products.
- If you plan to run ads that redirect to your homepage, optimize it by following these tips:
- Group similar products into categories or collections
- Display all these collections on the homepage. This gives visitors a comprehensive overview of all your products.
5. Highlight your promotion campaigns:
Instead of relying solely on an announcement bar, consider creating a dedicated section for promotions like “Save 5% on Your First Order” and “Pawsome Welcome Discount.”
With Black Friday and Christmas approaching, this is an opportune time to add a festive touch to your store. You might find inspiration in these templates:
I hope you find these tips helpful. If you do, let me know by giving them a thumbs-up or marking it as a solution.
Have a wonderful day ahead, and I wish you all the best in your business endeavors. Keep up the great work, team!
Cheers,
Kate | PageFly team