Why are my website visitors not converting to sales?

Topic summary

A store owner is experiencing high cart abandonment rates—visitors reach checkout but don’t complete purchases after one week of being live.

Key Issues Identified:

  • Missing abandoned cart email campaigns
  • Product reviews imported from AliExpress instead of more credible Amazon sources
  • Lack of social media integration to drive traffic
  • Poor SEO optimization (product titles and URLs need improvement)
  • Missing average product ratings display
  • No sticky header implementation (attempted but unsuccessful)
  • Collection pages not linked in main header navigation
  • Images missing alt text for SEO
  • No blog content to improve search rankings and establish authority

Actions Taken:

  • Fixed product reviews
  • Completed most recommended improvements except items #2 and #7
  • Attempted sticky header setup but couldn’t get it working properly

Recommendations Provided:

  • Install Klaviyo app for abandoned cart email automation
  • Add social proof through ratings and reviews
  • Improve site navigation and accessibility
  • Create quality blog content

The discussion remains open as the owner continues troubleshooting the sticky header issue.

Summarized with AI on November 20. AI used: claude-sonnet-4-5-20250929.

Can you guys visit my store to see if there is any improves i need. also i got a lot of customers reaching check outs but no convert to sales, i dont know what to do, I have my website launch for a week now. Tha

please visit my website: https://www.easesleepp.com/

1 Like

Did you setup abandoned cart email campaign for your store?

Also please check reviews of this product

https://www.easesleepp.com/products/sleeping-eye-mask-wireless-bbluetooth-5-0-with-ultra-thin-hd-stereo-speakers


Recommend you import review from the same product on Amazon for more valueable instead of Aliexpress. You can check this article to know why: https://www.ryviu.com/blog/reviews-on-aliexpress-vs-amazon

I have fixed the review! thank you

1 Like

i don’t know how to set up unfortunately

You are most welcome

Install Klaviyo app and then check this article to know how to setup

https://help.klaviyo.com/hc/en-us/articles/115002779411

Hello,

I am Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot. I am here to support you.

I’ve taken a look at your store and found there are quite a few things which if added can increase sales.

  1. Add social media for the store to increase the traffic. By linking to your social media profiles, you can drive traffic to your social media pages, increasing your followers and potential customers.
  2. Crafting an ideal SEO product title and URL can aid search engines in comprehending the nature of your merchandise and boost traffic to your website. Therefore, it’s advisable to maintain a unique and specific product title and URL.

SoundSleep – EasySleep 2023-05-05 09-32-33.png

  1. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
  2. Add sticky header
    Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
  3. Through consistent and high-quality blogging, you can improve your website’s search engine rankings, drive more traffic to your site, and establish your brand as a trustworthy and knowledgeable source in your industry. By focusing on creating valuable content that addresses your readers’ needs, you can build a loyal following and boost your online influence.
  4. Your store doesn’t contain a separate page for displaying the products. You may add the collection page link in the header
    Linking collection pages in the main header of a Shopify store makes it easier for customers to navigate through the different categories of products available. This can help improve the customer experience and increase the likelihood of a sale.
  5. Some of the images have missing alt property
    Alt text for images is important for SEO because it helps search engines understand the context of the image, which can improve the visibility and accessibility of the website.

Let me know if you have any further questions.

Gina

I have tried to do the sticky header, I have always set it as “always, but reduce logo”, but when i look at the website, it does not change. I don’t know how to do it

I have done most of the things you have mentioned besides number 2,7