I have the same issue now im using add to cart and add payment info till to resolve it im in touch with facebook support
Topic summary
Significant drop in recorded purchase events since May 10–13: only 40–50% of orders are sent to Google Analytics (Universal Analytics and GA4). No code or app changes were made.
Observed behavior:
- Successful tracked orders land on a post-purchase “thank you” page: /checkouts/c/…/thank_you.
- Missing conversions end on an orders URL: /{store-id}/orders/{order-id} without reaching the thank you page.
Impact: Marketing campaigns are underperforming due to incomplete conversion data and disrupted platform learning.
Current status and responses:
- Multiple users confirm the issue is ongoing.
- Shopify support acknowledges the problem and says it’s under investigation with no update after more than a month.
- Workarounds: Temporarily optimize/track earlier funnel events (e.g., Add to Cart, Add Payment Info). One user reports recovery after creating then deleting a Facebook Pixel event, reinstalling some apps, and contacting Facebook support, but the exact fix is unclear.
Key notes:
- GA4 (Google Analytics 4) is Google’s current analytics platform; the “thank you” page is the post-purchase confirmation where conversion tags typically fire.
Resolution: Unresolved for most; root cause and definitive fix from Shopify remain unknown.