A Shopify store owner selling orchid-themed prints is experiencing extremely low conversion rates despite receiving traffic. The site launched in February, was suspended in May, then relaunched in September with 9 sales through early December. However, from December to late February, 1,400 visits yielded only 3 add-to-carts, 3 checkouts, and 1 sale.
Key Issues Identified:
Niche target market (ages 40-65+, orchid enthusiasts) may limit audience
Pricing appears too high according to feedback
Visitor demographic skews female, but current design may not reflect this
Actions Taken:
Owner paused paid marketing to address add-to-cart issues first
Consulting with product designer for graphics better suited to female demographic
Planning to research and adjust pricing
Recommendations Provided:
Improve user experience and product page optimization
Refine audience targeting and run targeted promotions
Implement retargeting ads
Upgrade to a more appealing template
Clarify unique value proposition and amplify through multi-platform advertising
The discussion remains open as the owner works to implement suggested improvements.
Summarized with AI on October 27.
AI used: claude-sonnet-4-5-20250929.
Hi, I have a site www.orchidsinprint.com, That irrespective of how many visitors it has, we are currently seeing no add to carts or purchases.
I started the site in February last year, following one of the courses, developing the initial site myself. I then had a site builder create a new site. I then suspended the site in May due to no sales, and the fact that we were going away shortly.
In September last year, I restarted the site and had 9 sales late October to early December, In the period December to February 21st, there have been 1,400 visits, with 3 add to carts, 3 reach checkout and 1 conversion.
Whilst I am aware that my target market is 40 to 65+, and specific to people who grow or love orchids, this can slow down sales. I am at a loss as to what I need to do to increase the add to cart rate. I have been researching and trying different things, but to no avail.
I would love members to visit the store and give me some feedback and ideas on what needs to be improved.
Thank you Daniel, your feedback is much appreciated.
I have stopped the paid marketing until I can further resolve the add to cart issue.
I have just been talking with a product designer that I know, and as the current visitor demographic is a high percentage of women, she is going to send me some sample graphics that will reflect this.
I am Gina from flareAI app, and I am here to provide assistance.
It sounds like you’ve put a lot of effort into your Shopify store, but you’re not seeing the results you were hoping for.
Here are a few suggestions that might help you increase your add-to-cart rate:
Improve your website’s user experience
Make sure your website is easy to navigate, the products are displayed prominently, and the checkout process is straightforward. Consider adding customer reviews and testimonials to build trust with potential customers.
Optimize your product pages
Make sure your product pages are informative and persuasive, highlighting the benefits of your products and answering any questions your customers may have.
Refine your targeting
Consider refining your target audience to ensure that you’re reaching the right people. You may want to experiment with different targeting options, such as age, interests, and location.
Run targeted promotions
Consider running targeted promotions to incentivize customers to make a purchase. This could be a discount code, free shipping, or a limited-time offer.
Use retargeting ads
Use retargeting ads to remind customers who have visited your site but haven’t made a purchase to come back and complete their purchase.
Seek feedback
Ask for feedback from your customers to understand what is causing them to leave your site without making a purchase. This will help you identify any issues and make improvements to your website.
Remember, building a successful e-commerce store takes time and effort. Don’t give up and keep experimenting with different tactics until you find what works best for your business. Good luck!
upgrade the site to a new nicer template, figure out why customers should buy from you and magify this message via ads everywhere (google ads, facebook, twitter, tiktok)