The website itself look ok.
How are you driving the traffics at the moment?
The quality of visitors might be causing that low conversion rate.
Also the price seems to be a bit too high.
Topic summary
A Shopify store owner selling orchid-themed prints is experiencing extremely low conversion rates despite receiving traffic. The site launched in February, was suspended in May, then relaunched in September with 9 sales through early December. However, from December to late February, 1,400 visits yielded only 3 add-to-carts, 3 checkouts, and 1 sale.
Key Issues Identified:
- Niche target market (ages 40-65+, orchid enthusiasts) may limit audience
- Pricing appears too high according to feedback
- Visitor demographic skews female, but current design may not reflect this
Actions Taken:
- Owner paused paid marketing to address add-to-cart issues first
- Consulting with product designer for graphics better suited to female demographic
- Planning to research and adjust pricing
Recommendations Provided:
- Improve user experience and product page optimization
- Refine audience targeting and run targeted promotions
- Implement retargeting ads
- Upgrade to a more appealing template
- Clarify unique value proposition and amplify through multi-platform advertising
The discussion remains open as the owner works to implement suggested improvements.