Chi la fa, l’aspetti.
Topic summary
Store owner reports high traffic from Google Ads but zero conversions on a new Shopify nutrition store (restolaunch.co.uk); requests feedback.
Key UX and content recommendations:
- Header/navigation: Add an announcement bar for promos, social icons, and clear desktop navigation.
- Homepage: Feature products/collections, make titles SEO-friendly (search optimization), add a sticky Add to Cart, highlight the USP (unique selling proposition), consider an Instagram feed, and create a compact, informative footer (About, Contact, Policies, FAQ).
- Product/collection pages: Add reviews, trust badges near the CTA, sticky Add to Cart/Buy Now, and product badges (e.g., “New,” discounts).
- Visuals/legibility: Make bullet-point text larger; link attractive homepage images to relevant product pages to drive clicks.
Performance:
- Site speed score cited as 39 on Google Insights (mobile). Aim for 60+ to improve SEO visibility and mobile conversions; speed issues may depress rankings and sales.
Customer support:
- Add a help widget/FAQ and consider automated replies to reduce friction and boost trust (one app suggestion provided).
Notes: Multiple screenshots illustrate header/layout examples and speed test results.
Status: No resolution yet; actionable next steps provided, thread remains open.