I really like your candles! I think the packaging looks cool, and it really does catch the eye. I feel like you need to keep building your social media presence, maybe even a TikTok page, where you show how you make your candles and package them. People love candles, it’s just all about building trust and adding a personal touch to your store. It also depends on how big you want to scale, but if you’re just starting out, you need to get as much exposure as possible. Wishing you luck!
The store already has a clear candle niche, and 50 to 100 visitors is enough to start learning, but not enough to guess blindly.
Separate traffic quality from store trust. In GA4, check source by source: which traffic reaches a product page, which adds to cart, and which reaches checkout. If one source bounces fast, fix the audience or landing page. If people view products but never add to cart, fix product confidence.
Watch 10 to 20 real sessions. Microsoft Clarity is useful here. Look for where people hesitate: opening product photos, scrolling reviews, checking shipping, or leaving after price. That tells you which objection is actually stopping them.
Answer candle-specific doubts earlier. For candles, shoppers cannot smell the product, so they need concrete cues before buying: scent strength, burn time, room size, wax type, giftability, and what the fragrance feels like in plain language.
Use offline proof ethically. If you have sold offline or gifted samples, ask those real buyers for short reviews with photos. That avoids the fake-review problem while still giving new shoppers confidence.
My order would be: first find the biggest drop-off in GA4, then watch recordings for that step, then improve the product page around the exact objection. Otherwise it is easy to keep changing the homepage without knowing whether the issue is traffic, trust, or product detail.
First off, the product page itself reads cleanly. Your structured data has price, availability, and the SKU all in place, and your description actually sells the feeling of the candle instead of just listing wax and wick, which is the right instinct for this kind of product.
A couple of honest things: your page title is around 100 characters, so Google will cut it off in the results. Tightening it so the scent and the hook land in the first 60 or so would make the search snippet read a lot better.
Second, you’ve got Judge.me installed with a review coming in, but it isn’t wired into your Product structured data yet. So once you have a few reviews, Google still won’t be able to show stars. Worth turning on the rich snippet setting now so it works automatically as the reviews build up.
Bigger picture, though, 50 to 100 visitors with no orders is usually less about the page and more about who’s landing on it and whether they trust a brand-new store yet. Where’s the traffic coming from? That’s often the real lever.
Happy to send over the full readiness list on the page side if it’s useful.