Hey @FurryFriend .
Thanks for reaching out.
I appreciate that you have included your store URL for us to explore! Looking into your store, I did not notice anything specific that would prevent a customer from successfully adding a product to cart and checking out. However, there are some changes that you could potentially encourage visitors to make a purchase.
What do you think about adding an announcement bar to your homepage? You could add a discount code or free shipping offer to welcome your new visitors to the store. This is a great way to welcome your returning customers and new visitors!
When I navigated to your online store homepage, I did not see a favicon displaying on the browser tab. A favicon is a small image that displays on the browser tab and represents the business/company. You can add a favicon to your online store to give it a polished look by following this guide here.
Let me know what you think and if you have any questions.