Why aren't customers buying from my product page?

[PawsClaws]

Hi!

I’m facing a challenge with my Shopify store, and I’m hoping someone here can offer some insights. I’m running a Standard Shopping Campaign with a decent CTR and a reasonable cost-per-click. According to session recordings, visitors are actively browsing the product page. They seem to carefully study the product, but for some reason, they don’t proceed to add the item to their cart, let alone complete a purchase.

Here are some key details about my setup:

The product price is competitive.

I have a clear return policy with a 100% money-back guarantee, and my shipping terms seem fair.

I’m seeing a high bounce rate (around 80%), and my current conversion rate is 1%, which is far from profitable.

I’ve also been analyzing user session recordings, and while people do engage with the product page, I’m not sure why they stop short of adding items to the cart.

Additionally, here’s a link to my store: https://claws-paws.us/products/wireless-dog-gps-fence-system

Please note, the site is currently optimized only for mobile devices, and I’ve been running my ads targeting mobile users only, so there’s no traffic from desktop users.

Could there be something I’m overlooking? Any advice on what could be causing this drop-off in conversions?

Thanks in advance for your help!

[Leysam]

@PawsClaws It seems like your PDP (Product Detail Page) could use some improvements to boost conversion rates.

Here are a few changes that might help:

1. Add star reviews above the fold – I suggest placing them above the product title for better visibility. Onclick: page should scroll down to the reviews section.
2. Reduce the product title font size – This will help de-clutter the page and improve readability.
3. Move free-gift messaging above the fold – It’s essential that customers see this right away, so placing it higher on the page will be more effective.
4. Make the “Add to Cart” CTA sticky – Position it at the bottom so that even when users scroll, they still see the “Add to Cart” button.
5. Reorder PDP sections – I recommend moving the video to the top. There’s a lot of information on the page, and customers are unlikely to read everything. Displaying the most important details upfront will improve engagement.

There is still a lot of improvement you can do, but I would suggest starting on this list

Thanks

Leysam

[heddykhalifa]

Hey PawsClaws,

Heddy from Gameball here.

A high bounce rate and the fact that visitors aren’t adding items to their cart suggest something might be turning them off before they even get that far. Based on what you’re saying, I think it could come down to a few possibilities.

One thing that sometimes happens is people feel unsure, even if everything looks good on the surface. Maybe they have questions about the product that aren’t being answered on the page, like additional details, clearer images, or maybe customer reviews. Sometimes, small things like trust badges or a more prominent mention of your money-back guarantee can make people feel more confident in clicking “add to cart.”

Another thing that’s super important, especially since you’re mobile-focused, is making sure the mobile experience is really smooth and intuitive. Even if it’s optimized, maybe there’s something about the layout or navigation that could be making it just a little harder for people to take the next step.

It could also be the targeting. If the ads are getting a lot of clicks but not translating to sales, it might mean you’re getting visitors who are curious but not quite your ideal customers. Maybe tweaking the ad copy or targeting to get even more specific would help bring in people who are really ready to buy.

[ReturnPrime]

Hello @PawsClaws ,

Please find my observations that may help improve / enhance your conversions -

1. Show stock scarcity - By creating a sense of urgency you can prompt customers to go for the purchase. This generally help trigger quick decision making , as they might otherwise loose out on the opportunity.

2. Provide image swipe option on the primary image space , as this will be more convenient from a customer experience stand point

3. Review section optimization - Positioning review section just below the product section to give more visibility instantly and this will instill a sense of trust

Hoping these suggestions can help you achieve conversions.

Regards,
Sanjay Sarkar
Return Prime

[BON_Loyalty]

Hi @PawsClaws ,

I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.

It’s fantastic to hear that you’re seeing strong engagement on your product page! It’s clear you’ve set up a great foundation, from competitive pricing to a solid return policy, but I understand how frustrating it can be to see visitors browse without converting. I would suggest some tips here that could help bridge that gap and turn those engaged visitors into customers. Hope it helps!

1. Mobile Optimization & User Experience (UX)
Since you’re focusing solely on mobile traffic, it’s essential to ensure everything runs smoothly on mobile devices. You’ve already optimized your site for mobile, but it’s worth revisiting the product page layout and functionality. Ask yourself:

• Is the ‘Add to Cart’ button prominent and easy to tap?
• Are all key details visible without excessive scrolling?

Try testing different CTA placements or tweaking the language to something more compelling, like “Buy Now” or “Get Yours Today.” Additionally, make sure your checkout process is as seamless as possible—avoid long forms or too many steps.

2. Product Page Details
Even with a competitive price, your product description needs to quickly communicate value. Use short, punchy bullet points that showcase the benefits of the Wireless Dog GPS Fence System—particularly how it solves a real pain point for pet owners. Adding customer reviews, especially with photos, is a powerful way to build trust since the testimonials part I am seeing in your product page is text only.

Ensure your trust elements, like the 100% money-back guarantee, are not just mentioned but highlighted prominently on the page. Sometimes, just moving these elements above the fold can make a huge difference.

3. Perceived Value & Pricing
While you’ve said your price is competitive, offering an extra incentive could further reduce any purchase hesitation. Consider testing limited-time offers like:

• Free shipping
• A small discount for first-time buyers
• Bundles or complementary product suggestions

If your product is on the higher end price-wise, you might also want to offer financing options (like “Buy Now, Pay Later”) to reduce the perceived upfront cost.

4. Reducing Bounce Rate
Your bounce rate could be influenced by several factors:

• Page Speed: Ensure the page loads quickly on mobile, as slow load times lead to drop-offs.
• Ad Relevance: Ensure your ad copy and imagery are directly aligned with what visitors see when they land on your product page. Any mismatch can lead to higher bounces.
• Exit-Intent Popups: Consider adding a mobile-optimized exit-intent popup offering a discount or other incentive when users are about to leave. This can capture their interest before they exit.

5. Email Campaigns to Re-engage Visitors
Here’s where email marketing can really help nudge visitors who didn’t make a purchase:

• Abandoned Cart Emails: Even though visitors aren’t yet adding to their cart, you can still implement browse abandonment emails. If a user views your product but doesn’t take action, a follow-up email can remind them of the benefits, highlight social proof, or offer a limited-time discount to incentivize them to return.
• Post-Visit Engagement: Send personalized emails with information on the product they viewed, including benefits or comparisons with similar products to build trust and address any hesitations.
  -Welcome Emails: Capture emails with a popup offering a first-time buyer discount. This not only gives you a chance to follow up but also incentivizes that initial purchase.
  Re-engagement Campaigns: For visitors who haven’t returned, a “We miss you” email with a special offer could bring them back to your store and reignite their interest.

By refining these areas, you’ll be able to better engage your visitors and encourage more conversions. Keep in mind that testing is key—sometimes a small tweak in wording or placement can yield big results. And don’t forget, if you hit any roadblocks or need additional feedback, feel free to reach out. We’re all here to help!

Wishing you the best of luck with your store!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’.

Best regards,

Tracy

[eComBrewSandeep]

So, it’s a good idea to optimize your product page, you have to look at this conversion rate in sequence with your advertising message. What is it exactly that you’re promising them on the ads? I couldn’t find a link to your facebook page on the site so I was unable to find the exact ad you’re using to drive traffic, but how are you generating interest, specifically what problem statement are you solving for?

Secondly, you aren’t using any email capture form on the landing page, so anyone that came to your site, looking for actually buying from you but needed time to make a decision has gone and will possibly never come back.

I see new eCom stores make this mistake time and again, always always always include a pop up with a value statement. I can show you at least 53 ways you can create a lead magnet (and AI can help you with ideas) so that every click you get does convert into some value for you.

The idea is to have a connection between the ad language, the landing page copy, and the email welcome flow.

I teach all of these strategies in my community for DTC founders and marketing professionals, membership is free, so looking forward to helping you grow, look for the invitation link in my signature below