Hey PawsClaws,
Heddy from Gameball here.
A high bounce rate and the fact that visitors aren’t adding items to their cart suggest something might be turning them off before they even get that far. Based on what you’re saying, I think it could come down to a few possibilities.
One thing that sometimes happens is people feel unsure, even if everything looks good on the surface. Maybe they have questions about the product that aren’t being answered on the page, like additional details, clearer images, or maybe customer reviews. Sometimes, small things like trust badges or a more prominent mention of your money-back guarantee can make people feel more confident in clicking “add to cart.”
Another thing that’s super important, especially since you’re mobile-focused, is making sure the mobile experience is really smooth and intuitive. Even if it’s optimized, maybe there’s something about the layout or navigation that could be making it just a little harder for people to take the next step.
It could also be the targeting. If the ads are getting a lot of clicks but not translating to sales, it might mean you’re getting visitors who are curious but not quite your ideal customers. Maybe tweaking the ad copy or targeting to get even more specific would help bring in people who are really ready to buy.