Hi @Pridees ,
This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app.
Your store looks stunning and professional, and I can tell you’ve put in a lot of effort. I love how your products are neat, and you have a hover effect where necessary (for product media, buttons). The styling of the page is visually attractive.
I understand that experiencing low conversion rates can be frustrating. From my CRO expertise, I’d love to give you my suggestions as hereby:
I. HOMEPAGE
1. Create a hero banner
This is the section of a webpage located between the navigation and the main content. Although typically displayed as an image, the hero banner area can take on various forms.
Its purpose is to introduce the page and provide users with an initial impression of the content to come. The contents of the hero banner area should guide users towards the remaining content on the page. Having a hero banner can make your page look more professional and attractive in terms of design.
This one is a perfect example:
2. Add ratings to your products
When customers browse your page, they will find star ratings useful. This lets them know what products are trending and getting positive feedback from similar buyers.
3. Showcase your featured product list
The homepage can showcase all the products available for sale, categorized into sections such as featured, recommended, and bestsellers. By presenting visually appealing images alongside the prices, the homepage can entice customers to continue scrolling and potentially purchase more than what they originally intended.
You are applying this technique, however, the home page looks more like a collection page rather than its definition. What you can do is to reduce the number of collections on your page, only showcase the most bought products, customers’ favorites, etc. to make room for other sections.
4. Add CTA buttons for products
When showcasing your products, you should not miss a chance to encourage your buyers to take actions. Therefore, adding a CTA button for each product will increase the chance of getting a deal. Add buttons below the prices and let your customers decide:
5. Showcase your Instagram or other social profiles
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. Display social media such as Instagram and constantly update the feed.
6. Show your policies
Information on shipping and payment should be made clear from the first place. You should include this information below the hero banner. When the customers actively know your policies, they will be more likely to make purchases.
Take this one for example:
II. PRODUCT PAGE
1. Display minimum of 6 reviews by default, with the ability to load more
Users’ reviews are very important in online shopping. To increase conversion rate, it is advised that you have a review section where customers can read true reviews of your products. And you should display a minimum of 6 reviews by default. A too-short list of reviews prevents exploration and pattern detection.
2. Always allow buyers to submit product reviews
Buyers always value reviews as a “personal” recommendation from other buyers, relying on and trusting reviewers to essentially vouch for the quality of the product. When you leave space for your customers to leave reviews, the chance that your sales increase can be much higher.
Furthermore, you can consider using a page builder app with a Shopify theme made for this niche to enhance your store appearance and increase mobile experience for customers. You can check out the following themes Blum, Sense, Dawn…
Best regards,
Richard | PageFly Team
