Hi, your website looks pretty good but please stop throwing money into all types of ads.Facebook ads take a lot of time and creative to get working and you need good margins to make money. Try using just Google Shopping Ads with separate campaigns for each product type and wait and see what Google tells you are your best products by how many clicks you get then concentrate on tweaking your website to make it convert better and hopefully sales will come. Facebook ads will bleed your money dry unless your product is truly amazing, test with Google and then back it up later with retargeting ads with FB and Instagram.
Topic summary
Low conversions despite two months of paid ads on Facebook, Instagram, Google, YouTube; traffic reaches the homepage but few orders beyond test purchases.
Site feedback: Competitive niche; brand story and FAQ build legitimacy. Visual issues noted: header text cut off and hero images need higher quality.
Pricing and shipping: Avoid using “Compare at price” unless running an actual sale; set clean prices (.00 or .99) and reduce wide price variance to signal consistent quality. Free shipping at $75 may be too high; consider baking shipping into prices or lowering the threshold to $25–$35.
Product content: Ensure every product has unique descriptions to differentiate and support SEO.
Ad strategy: Limit broad Facebook/Instagram spend initially. Test Google Shopping Ads by product type to see which items draw clicks, then optimize pages and use Facebook/Instagram retargeting to re-engage visitors.
Latest update: The store owner previously tried Google Ads without results and plans to try again. No resolution yet; discussion remains open.
Resource: An AMA with marketing experts (2H Media) on March 21, 12–2 pm EST for budgeting and channel selection guidance.
Terms: “Compare at price” displays a crossed-out original price during sales; “retargeting ads” reach people who already visited the site.