It’s quite odd. Can you send regular emails with Shopify Email app?
Topic summary
Core Issue:
Abandoned checkout recovery emails fail to send automatically, generating error messages about customers not accepting marketing or invalid email properties.
Primary Cause Identified:
Shopify’s new abandoned checkout email flow requires customers to be subscribed to marketing emails before automated recovery emails can be sent. The system cannot email non-subscribers, which triggers the error messages users are experiencing.
Key Solutions Discussed:
- Implement an email collection solution that automatically subscribes customers to marketing during checkout
- Verify the automation flow settings for errors or misconfigurations
- Check that the correct email section is used: “Abandoned Checkout” rather than “Abandoned Cart” in the email template (critical distinction)
- Add a condition in the flow to check “Marketing state is equal to subscribed” before sending
Resolution:
One user (PixiePawsPets) resolved their issue by correcting the email template section from “Abandoned Cart” to “Abandoned Checkout.” This fix was confirmed working when test emails successfully delivered.
Status:
The discussion provides actionable solutions, though implementation depends on individual store configurations and customer marketing consent status.