Why aren't my abandoned checkout recovery emails sending automatically?

Topic summary

Core Issue:
Abandoned checkout recovery emails fail to send automatically, generating error messages about customers not accepting marketing or invalid email properties.

Primary Cause Identified:
Shopify’s new abandoned checkout email flow requires customers to be subscribed to marketing emails before automated recovery emails can be sent. The system cannot email non-subscribers, which triggers the error messages users are experiencing.

Key Solutions Discussed:

  • Implement an email collection solution that automatically subscribes customers to marketing during checkout
  • Verify the automation flow settings for errors or misconfigurations
  • Check that the correct email section is used: “Abandoned Checkout” rather than “Abandoned Cart” in the email template (critical distinction)
  • Add a condition in the flow to check “Marketing state is equal to subscribed” before sending

Resolution:
One user (PixiePawsPets) resolved their issue by correcting the email template section from “Abandoned Cart” to “Abandoned Checkout.” This fix was confirmed working when test emails successfully delivered.

Status:
The discussion provides actionable solutions, though implementation depends on individual store configurations and customer marketing consent status.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.

Good evening, This is the error message, As the email didnt send to you either..

Any ideas?