Why aren't my abandoned checkout recovery emails sending automatically?

Shopify Discussion

Topic summary

Core Issue:
Abandoned checkout recovery emails fail to send automatically, generating error messages about customers not accepting marketing or invalid email properties.

Primary Cause Identified:
Shopify’s new abandoned checkout email flow requires customers to be subscribed to marketing emails before automated recovery emails can be sent. The system cannot email non-subscribers, which triggers the error messages users are experiencing.

Key Solutions Discussed:

  • Implement an email collection solution that automatically subscribes customers to marketing during checkout
  • Verify the automation flow settings for errors or misconfigurations
  • Check that the correct email section is used: “Abandoned Checkout” rather than “Abandoned Cart” in the email template (critical distinction)
  • Add a condition in the flow to check “Marketing state is equal to subscribed” before sending

Resolution:
One user (PixiePawsPets) resolved their issue by correcting the email template section from “Abandoned Cart” to “Abandoned Checkout.” This fix was confirmed working when test emails successfully delivered.

Status:
The discussion provides actionable solutions, though implementation depends on individual store configurations and customer marketing consent status.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.
3

Hi @FullMoonLTD

This is happening because people who are leaving the checkout not subscribe your store yet. People should subscribe to marketing emails then if they leave checkout your checkout recovery emails will be send.

I highly recommend to use a solution to collect emails. This solution should subscribe emails directly to your Shopify store so you can send those emails.

1 Like