Why aren't my Google ad conversions showing up?

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Topic summary

Google Ads conversion tracking is not recording conversions, despite Google Analytics showing engagement metrics. Tracking status displays “inactive” even though the code was placed in the , and 24+ hours and Google Tag Manager (GTM) troubleshooting haven’t helped.

  • Clarifications requested: What exact tracking status appears (it’s “inactive”). A common cause cited is missing/misplaced conversion code.
  • Suggested checks: Use Google Tag Assistant (Chrome extension) to verify the conversion tag fires on the Checkout/Order Confirmation (thank-you) page, not just sitewide. Consider whether users declined cookies, which could block tracking, though this was deemed unlikely.
  • Alternative approach (Shopify-specific): One participant recommends the “Infinite Google Ads Conversion Tracking” app, citing benefits like more accurate conversion data, improved ROI, enhanced insights, streamlined setup, GA4 and UET integration, enhanced conversions, and compatibility with Shopify checkout extensibility.

Key terms: GTM = Google Tag Manager; GA4 = Google Analytics 4; UET = Universal Event Tracking (Microsoft Ads).

Status/outcome: No resolution yet. Next steps implied are to validate tag firing on the conversion page, confirm correct implementation, and review consent settings. Discussion remains open.

Summarized with AI on December 23. AI used: gpt-5.
5

Hi,

I hope this message finds you well. I am writing to suggest the integration of the Infinite Google Ads Conversion Tracking application into our Shopify store. This application offers several key benefits that can significantly enhance our online marketing efforts and overall business performance.

  1. Accurate Conversion Data

  2. Improved ROI

  3. Enhanced Customer Insights

  4. Streamlined Setup

  5. GA4 and UET integration

  6. Enhanced conversion tracking

  7. Compatible with shopify checkout extensibility

I have personally used the Infinite Google Ads Conversion Tracking application in previous projects, and I have seen firsthand the positive impact it can have on a business. The accuracy of the conversion data allowed us to refine our ad campaigns effectively, leading to a noticeable increase in conversions and a significant improvement in our marketing ROI. Additionally, the detailed analytics provided by the application helped us understand our customers better and tailor our marketing strategies accordingly.

I believe integrating this application into our Shopify store will bring similar benefits and contribute to our continued growth and success. I am confident that our team will find the application to be a valuable tool in optimizing our marketing efforts.

Thank you for considering this suggestion. I am happy to discuss this further and assist with the integration process if needed.

Best regards,

Nimra