Why aren't my updated product titles syncing with Google Merchant Centre?

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Topic summary

Issue: Product title changes in Shopify (via the Google channel using Content API) are not updating in Google Merchant Center (GMC), so existing title-related errors persist and products aren’t showing.

Expected behavior and timing:

  • Updates should sync automatically from Shopify to GMC.
  • Typical propagation is cited as ~24–48 hours, though delays can occur.

Manual refresh confusion:

  • One suggestion was to use “Products > Feeds > Fetch now.”
  • Multiple replies clarified this does not apply to Content API feeds; “Fetch now” is for file/scheduled-fetch feeds, not API-based feeds pushed by Shopify.

Latest status:

  • No updates have occurred since April 27 for the original poster.
  • The poster has contacted Google Support and could not find any manual update option.

Context/explanation:

  • Content API = direct, app-driven sync from Shopify to GMC without a manual fetch control in GMC.

Resolution:

  • No confirmed fix shared. Recommended next steps remain contacting Shopify Support and Google Merchant Center Support. Discussion remains open/unresolved; another user reports no solution found.
Summarized with AI on December 22. AI used: gpt-5.
2

Yes, you are correct that the product information should sync between Shopify and Google Merchant Center, including the product titles. When you make changes to your product titles in Shopify, the updates should be reflected in Google Merchant Center as well.

The synchronization process between Shopify and Google Merchant Center may take some time. Generally, it can take up to 24 hours for the changes to be reflected in Google Merchant Center. However, this duration may vary depending on various factors, such as the number of products being synced or potential delays in Google’s system.

If you still face issues after waiting for 24 hours, you can reach out to Shopify support or Google Merchant Center support for further assistance. They can help you identify the cause of the problem and guide you through the troubleshooting process.

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