Why aren't my updated product titles syncing with Google Merchant Centre?

Topic summary

Issue: Product title changes in Shopify (via the Google channel using Content API) are not updating in Google Merchant Center (GMC), so existing title-related errors persist and products aren’t showing.

Expected behavior and timing:

  • Updates should sync automatically from Shopify to GMC.
  • Typical propagation is cited as ~24–48 hours, though delays can occur.

Manual refresh confusion:

  • One suggestion was to use “Products > Feeds > Fetch now.”
  • Multiple replies clarified this does not apply to Content API feeds; “Fetch now” is for file/scheduled-fetch feeds, not API-based feeds pushed by Shopify.

Latest status:

  • No updates have occurred since April 27 for the original poster.
  • The poster has contacted Google Support and could not find any manual update option.

Context/explanation:

  • Content API = direct, app-driven sync from Shopify to GMC without a manual fetch control in GMC.

Resolution:

  • No confirmed fix shared. Recommended next steps remain contacting Shopify Support and Google Merchant Center Support. Discussion remains open/unresolved; another user reports no solution found.
Summarized with AI on December 22. AI used: gpt-5.

The Content API feed from Shopify does not have the option to ‘Fetch Now’ I don’t believe

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