Hello, I’ve been on Shopify for two years now with no success and I finally got my store optimized and everything. I would like to know if I could get some advice on why people are not buying. Also, I’ve already done the whole email marketing, etc. and that hasn’t been working for me so I would like some honest advice and I would really appreciate it.
Topic summary
Store owner reports two years on Shopify with no sales despite “optimization” and email marketing, seeking honest feedback. One reply offers conversion rate optimization (CRO) advice focused on usability and trust.
Homepage:
- Fix favicon (remove white background) and tighten the sticky header; align nav and search on one row and remove extra whitespace above the hero.
- Reposition the primary CTA (call-to-action) below hero text and standardize CTA styling.
- Enforce consistent styling and image sizes across sections.
- Replace tiny screenshot testimonials with proper review widgets: visible star ratings, readable text, and customer photos to build trust.
Product pages:
- Add high-quality, multi-angle images and an in-use video to simulate an “in-store” view.
- Shorten long descriptions and organize details with tabs for better UX.
Seasonal/marketing:
- Prepare a clear Mother’s Day announcement bar, use countdown timers for urgency, and engage via social media to promote offers.
Notes: Screenshots were used to illustrate layout and review issues. Status: recommendations provided; no confirmation of changes or outcomes yet, discussion remains open.
Hi @ArtwithEvie
I’m Garcia from PageFly - Shopify Advanced Page Builder App.
Generally, I love your store’s design, it looks classic but professional. From my CRO expertise, I’d love to give you my suggestions as hereby:
1. Homepage
- Recheck the favicon of your store
By including a favicon on your website, you can effectively communicate to your potential customers that they have arrived at your company’s page.
However, it’s much better if you remove the white background of the favicon to make its background transparent.
- Resize the sticky header
It’s great when you have a sticky header which makes it more convenient for your visitors to navigate around the site.
Another thing you might care about is that the sticky header with the current logo might take significant space while scrolling with the logo above the navigation buttons. So I would like to suggest that you hide the logo and keep all the navigation buttons on the same row with the search icon to save more space for displaying the products.
If possible, please remove the white spacing between the sticky header and the hero banner to make your store outlook more professional.
- Reposition CTA button
A crucial element for an online store’s homepage is the primary call-to-action button. This button serves as a direct link to the specific page where you want customers to take action, such as a collection or product page.
It’s great when you have a CTA button on the hero banner. But please move it down below the content as it’s more logical.
And please make sure that all CTA buttons have the same styling to boost the conversion rate.
- Make sure styling is consistent
You can achieve that by, for example in this section, using the images of the same size:
This technique should be applied to the headings, the paragraphs, the CTA buttons.
- Update testimonials - customer reviews:
This section will help you build customers’ trust. You should show rating stars for each product or you can add customer reviews as text and photos.
Currently, the screenshots of the review make it less trustworthy, not to mention that its tiny size makes it difficult to read.
2. Product page
- Invest in product media
You should give customers as close to an “in-store” experience with the product as possible by adding large multi-angle, detailed photos as well as a video of product in use. As long as your customers can get a full view of your product, the more willing they are to make a purchase.
- Reduce the length of product description
It might be a big obstacle in UX. You can optimize it by using a tab element for your users’ convenience.
As Mother’s Day approaches, and with many businesses already preparing for the occasion, here are some ideas to enhance your holiday preparations.
- Announcement bar: clear message for showcasing Mother’s Day promotions or special offers.
- Create urgency with Countdown Timers: Use countdown timers or limited-time offers to create a sense of urgency and encourage customers to make a purchase before Mother’s Day.
- Social media engagement: Utilize platforms to promote Mother’s Day offerings, engage with customers, and foster brand loyalty.
And that’s my feedback! Hope it helps you boost the conversion rate.
Cheers!
Garcia | PageFly Team