Why can't I find the right Facebook Pixel for my ads?

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Topic summary

A Shopify store owner is experiencing a Facebook Pixel mismatch issue. Shopify detects one Pixel connected to their Facebook Business account, but when creating ads in Facebook Ads Manager, only a different Pixel (associated with their personal Facebook account) appears as an option.

Recommended troubleshooting steps:

  • Verify Pixel ID in Shopify’s Facebook Sales Channel settings
  • Check Facebook Business Manager to confirm both Pixels are properly associated with the Business Account
  • Remove or disconnect the unwanted personal account Pixel from Data Sources
  • Reconnect the Facebook Sales Channel in Shopify to sync the correct Pixel
  • Ensure the Shopify-linked Pixel is selected in the Tracking section when creating ads

The issue remains unresolved, with the user seeking help to align their Shopify and Facebook Business Manager Pixel configurations.

Summarized with AI on November 3. AI used: claude-sonnet-4-5-20250929.
1

Hours and hours sunk going in circles over such a tiny problem.

Shopify detects 1 Pixel which is the same as my facebook business account.
However, I have another pixel on my facebook personal account (located on the main business account) , which is not the same as what shopify detects.

Whenever I go to make an ad on facebook - it only lets me choose the pixel that isnt connected to shopify.

Absolutely pulling my hair out, help much appreciated.

Thanks

2

Hi @stumppy8

To resolve the issue with Facebook Pixel in Shopify and Ads Manager:

1-Check Shopify Pixel Settings:

  • Go to Settings > Apps and Sales Channels > Facebook in Shopify.
  • Ensure the correct Pixel ID is connected under the Facebook Sales Channel settings.

2-Verify Business Manager Pixels:

  • Log in to your Facebook Business Manager and confirm that both Pixels are correctly associated with your Business Account.

3-Remove Personal Pixel:

  • If the unwanted Pixel is tied to your personal account, disconnect it from your ads by going to Business Settings > Data Sources > Pixels.

4-Reconnect the Correct Pixel:

  • In Shopify, disconnect and reconnect the Facebook Sales Channel to sync the correct Pixel.

5-Ad Account Settings:

  • In Facebook Ads Manager, ensure your Shopify-linked Pixel is selected under the “Tracking” section when creating new ads.

By aligning Shopify and Facebook Business Manager, you should resolve the Pixel conflict.

If you have other questions, feel free to ask, and I will answer them as well.

Best regards,
Daisy