Indeed, several of my products had duplicate barcodes, but I have corrected these issues. However, after multiple attempts, Google sent me a detailed email listing errors that are not present in my webshop. Afterward, I searched for my domain, and I found something surprising. According to Google, my webshop was first indexed 5 years ago (even though my webshop and business have only existed for 4 months). Additionally, some pages are still indexed that have not existed for about 2-3 months, such as old product pages and shipping policies. I reviewed the Search Console and noticed that many pages are indexed or marked as erroneous (5xx errors) that do not belong to my webshop. Could it be that Google is storing an outdated, faulty version of my webshop, which is why it cannot verify the current site, or is it possibly trying to verify a different, non-existent webshop due to an indexing error?
It highlights issues, some of which have never been present on the webshop.
From Google:
Thank you for contacting Google Ads Support. I hope you are finding everything satisfactory with our service. I am pleased to assist you.
I apologize for the inconvenience caused by the suspension of your Merchant Center account (ID: …).
We have escalated this matter to our wider team, who have reviewed your account, and following their response, I am informing you that your website requires improvement.
Google requires merchants to ensure their website meets certain professional and editorial standards. Merchants with websites that do not meet these basic requirements will see the “Website Needs Improvement” policy status, and their account will remain suspended until these requirements are fulfilled.
We recommend that you contact your web developer to make the necessary adjustments to your website, ensuring that it complies with Google Shopping Ads policies.
Please be sure to update the following policies:
- Contact information
- Return/Refund policy
- Payment information
- Opt-out option
- Accurate information at checkout (the advertised product matches the landing page)
Additionally, the website must be fully functional and aligned with your business and the products being advertised.
Avoid placeholder images, template text, or broken links:
- Replace template language with business-specific information
- Replace placeholder images or text with business- and product-specific images or text
- Fix links that do not lead to the intended pages on your website
- Correct broken links to ensure users are directed to pages containing information and functionality
- Ensure that store and product descriptions are consistent and accurately represent your business and advertised products
- Review pages and ensure that detailed product information and categories are consistent.
Relevant information must appear on specific pages, such as the “About Us” page. Product data should distinguish between offers. Table data and product details should be consistent.
For more information, please review the requirements and best practices for landing pages and checkout:
- Checkout requirements and best practices
- Landing page requirements
- Additional information on requirements and improving your website
In the meantime, if you have further questions, please feel free to contact us, and we will be happy to assist you.
Thank you for choosing Google Ads Support! We highly value our relationship with you.
Sincerely,
Naina
gTech Customer Experience
Note: If you need to refer to this case in the future, please use the following ID: 5-…