Why can't I see UTM parameters in Shopify from Facebook and Google?

Shopify Discussion
1

Hey,

I’ve not been able to see UTM parameters in Shopify that has been set on Facebook & Google to track. It is showing N/A instead of set parameters.

Can you please guide me on this as soon as possible?

Thanks in advance.

2

Having the same problem as well, anyone knows how to fix this?

3

Same thing here. Utm parameters not passing from collection page to product page

4

Hi,

What exactly are you trying to figure out? Are you wanting to know if your Facebook and Google ads are the first touch to the site? Most analytics platforms are last touch so if someone visits your site through the Google or Facebook and then comes back, those utm’s will not be displayed. The last touch would be displayed. So I guess what exactly are you trying to discover?

5

Similar problem here. We’re trying to use order.customerJourneySummary.lastVisit.referralCode and order.customerJourneySummary.lastVisit.utmParameters.campaign in Flow, and values have been coming up empty for all orders a while.

Is this a tracking behavior change in Shopify?