Why can't I set up an Instagram shop due to lack of established presence?

Topic summary

Main issue: Multiple users can’t enable Instagram Shop, seeing “This Business Manager Account can’t be selected because it doesn’t have an established presence on Instagram.” (screenshot shared). Meta Business Manager/Suite are the tools managing Facebook/Instagram assets.

Requirements context: A Shopify staff member cites Meta’s Commerce Eligibility for Instagram Shopping: comply with policies, sell physical products with your own active domain, be in a supported market, provide accurate info, and show a “considerable business presence.” Very new accounts with few posts/followers may be rejected, though there’s no stated follower minimum. Suggestions: post regularly, grow followers, and build trust signals; Meta has a guide on growing presence.

Counterpoints: Some users believe this is a platform glitch. They note brand‑new accounts with active shops and report inconsistent behavior (e.g., a hacked/new FB page connects while legitimate accounts don’t). Another error appears: “You must connect your instagram account to see applicant’s Instagram data,” despite being logged in.

Actions/support: Recommended to contact Meta/Facebook Support via Messenger for an account review and troubleshooting.

Status: Unresolved/ongoing; no definitive fix confirmed.

Summarized with AI on January 5. AI used: gpt-5.

I have one, but I don’t believe it has resulted in any purchases since most of my followers are also pyrographers.