Hi @RichHop64
This is Richard from PageFly - Landing Page Builder App. I would love to share my suggestions with you.
Regarding your checkout issue, there are many things that can cause this. For example:
- You don’t set up shipping rates for the country/location of the shipping address you test. To set up shipping rates, please go to your Shopify Settings > Shipping and Delivery > Shipping.
- You don’t enable all shipping locations. You can also find this on the shipping rates page in your Settings. Make sure that all the shipping locations are enabled before you test.
If those are not the case for you, you should reach out to the Shopify support team for additional help.
I would also love to share my thoughts when first browsing your store.
Homepage
1. Make the menu sticky
- A sticky menu header helps customers to reach out to the menu and access the menu anytime they want.
- A sticky navigation bar will help customers navigate from every part of the homepage to any page of your store more conveniently.
2. Create a hero banner with a CTA button
A hero banner is the first thing that your customers see when they land in your store, and it should be as attractive as possible to keep them hooked. A primary call to action button is also one of the important things for a homepage. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, a product page, etc. You can take the image below as an example
3. Feature your best-selling products in a list with a View More button
I see you attempted to showcase your products on your homepage. That’s great, but don’t overdo it. Don’t try to showcase as many products as possible on your homepage, just one or two product lists are enough. You can add a View More button that links to your collection page, so your customers can browse through your products later on.
4. Add trust badges, tell your brand story
Your products are not everything, your brand credibility is important too. Using trust badges can help you with that. A trust badge section should tell the customers what you have to offer, maybe Free shipping, a Money-back guarantee, Certified products, and so on. There’re a lot of apps for trust badges you might want to check them out on Shopify App Stores. Basically, a trust badge section should look something like this
In addition, it’s also essential to have a brand story section on your homepage. Tell the customers what you do differently, and why they should choose you over other brands out there. This will also help increase your brand credibility and encourage your customers to make a purchase. A brand story section can look something like the image below.
5. Use high-quality images on your product page
Do you know that 40% of people respond to visual information better than text and 65% of people are visual learners? Using high-resolution images is a must when creating any pages on your store. So you should make sure that no 240p pictures are added to your pages.
Also, you should pay attention to the font color of the text in the banner. Dark backgrounds should go with bright text to make the content easier to read.
Collection page
1. Highlight the “Filter and Sort” feature
According to Blue Stout, adding button styling to the Filter and Sort selection on Collection pages results in a 16.3% increase in conversion rate and a 26% increase in the likelihood of customers using the sort/filter functions. Adding a bolded black contrast on an important Filter and Sort feature allowed visitors to get to the product they were interested in that much quicker. Less confusion, more user-friendly design.
2. Create an awesome filter
- Create specific filters for the most popular categories. Don’t just rely on simple filters like price or date. You should think of what people really want to differentiate between various items.
- Put the most important filters at the top. The list of filters doesn’t have to be in alphabetical order. Sometimes certain product filters are highly important to the user.
Plus, Google monitors how quickly and easily your customers move around your site. It also takes filters into consideration, since filters serve as a map for those customers. Since bounce and abandonment rates usually decrease with filters, Google will most likely notice this, meaning your SEO ranking can jump.
3. Add average ratings for each product
You should include both the user rating average and the number of ratings on the product list items. This is one of the crucial elements of users’ purchasing decisions. They will rely on both to decide whether they should explore further a product. You can take the image below as an example.
4. Add links to other best-selling collections at the bottom of each collection page
According to Blue Stout, adding links to your other best-selling collections at the bottom of each collection page keeps customers on-site, leading to a 17.3% increase in conversions. Redirecting to specific high-performing categories at the end of the page eliminates the need to scroll back up into navigation. Once a customer reaches the end, give them the option to narrow their search by linking to a popular category collection.
Product page
1. Create a FOMO effect
A recent test by the Blue Stout team shows that using visitor data helps increase the conversion rate by 42%. Creating the FOMO effect by adding a line of real-time visitor data next to the add-to-cart button can add major sales to your store. This sense of urgency makes your customer perceive its popularity, leading to a confident purchase.
2. Subdivide long product descriptions with Sections and Headings
- Long, unbroken blocks of text or many bullet list items will cause difficulty for users to extract and scan product information. Long product descriptions which were broken up by headings will greatly help users pinpoint relevant information more quickly, and also ignore information that was irrelevant to their purchasing decision.
- Adding subsection headings helps users easily navigate long lists of bullet points as well as blocks of text. Besides, it also enables users to find relevant information slightly quicker compared to a bullet list without headings of similar length.
3. Display a minimum of 6 reviews by default and allow users to submit reviews
Normally, users often rely on reviews to judge a product besides product detail descriptions and other info given by a site since they consider them more legit and authentic. I would recommend you display product reviews on your product page (a minimum of 6 reviews) with the ability to “Load more” and allow users to submit their reviews.
4. Provide a list of “Related products” on Product pages
You should make the most use of product pages by recommending other products that your customers might be interested in to increase your conversion rate. Also, you should provide a history-based recently viewed items list for all users (including those who aren’t signed in), and consider allowing users to edit it.
I hope it helps and happy selling!
Warm regards,
Richard | PageFly