# Why did my conversion rate drastically decrease after changing themes? **URL:** \ **Category:** Shopify Discussion\ **Tags:** troubleshooting\ **Created:** [December 9, 2022, 9:21pm UTC](https://community.shopify.com/t/why-did-my-conversion-rate-drastically-decrease-after-changing-themes/175123 "2022-12-09T21:21:42Z")\ **Posts on this page:** 3\ **Page:** 1 ## AI-generated summary Sudden, drastic conversion rate drop after switching to the Dawn theme (Shopify’s default theme). Conversion rate (percent of visitors completing a purchase) fell from ~10% to ~1% while traffic remains ~100 visits/day. Pattern reported across multiple stores: sales improved for a few days post-switch, then went “dead.” This occurred after changing themes about 1–2 weeks ago. Potential causes discussed: - A platform or theme-related issue (no evidence confirmed). - Seasonality: one participant speculates Christmas shoppers may be shifting to Amazon. Actions taken: outreach to Shopify support. Outcome: support hasn’t provided help or a solution. No technical details, images, or code are central to the thread; the core change is the move to the Dawn theme. Status: unresolved. Key questions remain about whether the Dawn theme or external seasonal factors are driving the decline, and no fix or consensus has been identified.
**Author:** ![beggars](https://avatars.discourse-cdn.com/v4/letter/b/ea5d25/32.png) [@beggars](https://community.shopify.com/u/beggars)\ **Post date:** [December 9, 2022, 9:21pm UTC](https://community.shopify.com/t/why-did-my-conversion-rate-drastically-decrease-after-changing-themes/175123/1 "2022-12-09T21:21:42Z")
We have noticed a massive drop in our conversions in the last week. Have gone from 10% conversion to 1% . Still getting over 100 visitis per day. We changed to the dawn theme over a week ago and we did great with sales straight after that for a few days and now we have gone completely dead. We have 2 stores and both have been the similar. Is there an issue with the shopify platform? Can someone please help? I can’t find any shopify support. ---
**Author:** ![EzyPezy](https://yyz1.discourse-cdn.com/shopifyforum/user_avatar/community.shopify.com/ezypezy/32/79462_2.png) [@EzyPezy](https://community.shopify.com/u/EzyPezy)\ **Post date:** [December 9, 2022, 10:06pm UTC](https://community.shopify.com/t/why-did-my-conversion-rate-drastically-decrease-after-changing-themes/175123/2 "2022-12-09T22:06:44Z")
I’m having the same issue, I lowkey think it’s because of Christmas and everyone’s flocking to Amazon… ---
**Author:** ![Michelle86](https://avatars.discourse-cdn.com/v4/letter/m/f0a364/32.png) [@Michelle86](https://community.shopify.com/u/Michelle86)\ **Post date:** [February 22, 2023, 7:29pm UTC](https://community.shopify.com/t/why-did-my-conversion-rate-drastically-decrease-after-changing-themes/175123/3 "2023-02-22T19:29:42Z")
Hi, we are experiencing the exact same issue having moved to Dawn a couple weeks ago. Same amount of visitors to the site. Sales were good for a couple days and now completely dead. We have reached out for shopify support but no one has been able to help. We’re you able to find a solution?