Why did my online session and conversion ratio suddenly drop?

Topic summary

  • Issue: Reported analytics skew. Online sessions and conversion ratio dropped sharply from mid-August into September, while sales remained consistent and reach has been steady for two years.

  • Details: UK sessions fell from 3,366 to 51 despite no decline in sales.

  • Context: The stability of sales and reach contrasts with the sudden analytics change, raising concerns about data accuracy.

  • Clarification: “Conversion ratio” refers to the percentage of sessions that result in a purchase.

  • Request/Possible cause: Poster asks if there are known glitches affecting Shopify analytics; no confirmation provided.

  • Status: No diagnosis or resolution yet; key question about a platform glitch or tracking issue remains unanswered.

Summarized with AI on January 16. AI used: gpt-5.

Hi

My online analysis seems really skewed - my online sessions and conversion ratio fell off the radar mid August and in September yet my sales haven’t dropped and remain consistent, which is bizarre as reach has been wholly consistent for the last two years.

My UK sessions have gone from 3366 to only 51, anybody aware of any glitches?

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