Why did my online store's conversion rate suddenly drop?

Shopify Discussion
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Hi everyone,

I have recently launched a Shopify store which is https://italianmyfood.com/

We are selling mainly in Germany https://de.italianmyfood.com/ We have made a really great selling trough the first two weeks, investing a lot in paid ADV from Facebook. There are roughly a hundred visits every day (constant), but then from one day to the other, the orders stopped arriving suddenly. The conversion rate is now almost null from more than a week and I can see that less customers are adding items to the cart.

I can not explain to myself the reason why… Almost nothing has changed!

I have already tried to:

  • Remove google tag manager script and other tracking scripts (but nothing)
  • Switch to a previous version of the theme (but nothing)
  • Tested it in all the devices I could have found

I need your help to understand if there are main issues that may have caused this sudden drop in conversions.

Thank you

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Hi there,
Jack from OpenThinking here!

I’ve just performed a quick site test and the site is running fine.

No major errors blocking site functionality, page speed and performance could be improved but that’s not preventing clients from checking out. I’m able to checkout with no problems.

Perhaps you’ve to look in your facebook funnel.

let me know if this works for your. If yes; accept my answer and give me thumbs up! Thank you.

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Thank you for the pragmatic feedback :slightly_smiling_face: I was in doubt that there may have been errors looking from other countries or devices so your feedback has been really helpful. I will look more into the marketing side then.

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Hey! Are your sales back on track? I have the same problem as well.

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HI there,

I have a similar issue here. My store is based in the UK and mainly target customers from the UK. The store link is: https://missandtrendy.co.uk/

It is been almost a year now, since launching the store. Mindset that my marketing strategy is based on SEO, therefore customers issued from organic search only. Well, after 3-4 months of launching the store, I started receiving orders. I would then monitor the analytic stats to understand my customers behaviours. I realised that 1 out 5 customers from the UK visiting my store from Google search would place an order on their very first visit and I would actual get 5 visit max/per day, which is very little but satisfying for a start as the store was converting very well. 1 out of 5 is a 20% conversion rate, meaning, ( Appealing products, good UX design and customer service) from my understanding. Correct me if I am wrong please. I’ll appreciate it.

By the way, I have to mention that, I never received a single complain inbox or by phone from my converted customers or even a returned item. The only case is a customer that bought an out of stock item from the store. I issued the refund straight away, explained the situation to him by mail and apologised. The customer then visited the website again by own initiative the next day, chose and bought a different item from the store successfully. Great!

Now the issue is that. All of a sudden. After almost 4 months of receiving few visits and converting high (1 out 5 customer placing orders). My store stopped selling exactly on the 15/07/2022. I have not received a single order since then, besides that I am getting almost no traffic from the UK.

I have been working hard on SEO and can find my store on google with several decent long tail relevant niche keywords such as:

affordable aviator sunglasses for men london - Google page 1
shatterproof sunglasses London - Google page 1
shatterproof sunglasses sport - Google Page 1
sunglasses gooddies ladies - Google page 1

sunglasses gooddies - Google page 1

unisex aviator sunglasses london - Google page 1
aviator sunglasses for men london - Google page 1
aviator sunglasses london - Google page 1

classic sunglasses london - Google page 1

classic sunglasses London UK - Google page 1

bamboo sunglasses London - Google page 1

wooden sunglasses London - Google page 2

shatterproof sunglasses UK Google page 2

women’s aviator sunglasses london - Google 1st position page 2

sport sunglasses london - Google page 3
classic sunglasses UK - Google page 3

men’s aviator sunglasses london - Google page 3

unisex sunglasses london - Google page 4
unisex aviator sunglasses - Google page 4

affordable aviator sunglasses London - Google page 4

affordable aviator sunglasses - Google page 5

Actions taken:

  1. I have tried to be calm and monitor the situation, but I still can’t find where the issue comes from. I contacted Shopify to double check my store. They could not find anything weird either.
  2. I have even reverted my store version to 1 week before the last order happens. Still nothing has changed.
  3. Double checked the checkout. Everything is on point.
  4. Looked for bad reviews. Nothing showing up

My question is: Since, I am outsourcing my store developer from India. Should I be worried about this? I always used the same developer since day one.

The second question: Have you found a solution for your store?
Sorry for the long message

Please let me know
Thank you!
Mathieu

Important notice:
Bear in mind that I knew 100% that I cannot count on returning customer and I am selling a branded product with my supplier brand on it and that the actual suppliers is selling cheaper than me online. Besides that sunglasses are meant to last long. Therefore, returning customers are not a priority from my marketing strategy.