Why did my traffic drop after migrating to a new platform?

I have recently migrated to Shopify from Woo Commerce. My Traffic has dropped and had redirect issues.

Is there a link that can be applied to get back Google Rankings or do we need to notify Google of the move. The domain remained the same.

Regards

Caron Van Wyk

Hi @Trestlesouth ,

Welcome aboard! It is often expected and normal to see a slight dip in traffic and SEO rankings when you move platform, but this is quickly recoverable!

We actually have a great guide to migrating from Woocommerce to Shopify, had you consulted it? When it comes to SEO specifically we do offer some thoughts as to what you need to consider when migrating.

There are also plenty of native SEO tools in Shopify that can help boost your ranking! I would highly recommend this store launch checklist and our SEO Checklist. Going through these when you feel you are ready to launch can be invaluable, allowing you to double-check that you haven’t missed any key features, just before you go live.

Be sure to submit your sitemap to Google and establish a Content Marketing Strategy for your store that is keyword rich to help boost your new site’s ranking.

I hope this helps! Let me know if you have any questions.