Bit of a strange one, our site sessions have dropped by 93% in 24 hours really not sure why and where to start looking for answers…
Anyone else experienced this or anything similar?
Any suggestions greatly appreciated 
Thanks
Us too. We’ve lost half of our traffic, but only those recorded in Shopify. We also have external tracking, which shows a stable number of visitors. We’re trying to figure out why Shopify is no longer seeing half of our visitors, but I suspect it has something to do with the GDPR/tracking changes they implemented last week.
Hi @shellbryson
Thanks for your reply, however the drop is also noticeable in Google Analytics, so not sure it is entirely down to that but something we will bear in mind…
Depends on how you have implemented GA, I suppose. I find it suspicious that these large traffic drops occurred relatively close to Shopify making reasonably significant changes to GDPR handling, but perhaps a red herring. I spent some time talking to support on a web chat and it has now been escalated to a technician, so I’ll post an update here when I hear back in case it is useful. Good luck!
That’s really interesting, I chatted to support about it too and have to say got nowhere…
I did discover that Google have recently implemented a core update (https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history), so not sure if that had an bearing on it, we did discover we had another issue but still not sure if that contributed or not - waiting for further feedback on this.
I will update here if I have any further information and hopefully between us we can get to the bottom of it!
We have also seen a large drop in visitors, this started for us on Wednesday evening and has been in a decline since.
I spoke with support last night and they told me they have been made aware of this by several others but have no idea when they are putting a technician onto it and to use Google Analytics for an accurate statement.
That’s not promising as Ours reflect on both Shopify and Google Analytics.
Please let us know if you have any luck finding a solution.
Hi there,
It started Wednesday evening for us to, but it was a sudden drop of 80% from 18:00-19:00 and has stayed at that level since according to both Shopify Live View and GA. Our sales have also dropped accordingly, although strangely our Google Ads shows the same number of impressions, clicks and cost not sure how that can be the can be the case. I have raised support tickets with Google also, but no response as yet.
Same here.
I have checked our Google ads and can see we dropped 30% clicks yesterday compared to our average and we are about 80% down today at this current time.
so unfortunately for us that would point more towards a drop in visitors rather than visitors not appearing in the analytics.
I have also noticed the number of visitors on Shopify analytics yesterday is a different number to one shown on Google Analytics, Google is showing far less!
The other thing that might be worth mentioning is I have seen active carts, checkouts and purchases being made whilst live is showing 0 people online so that’s a little strange!
Thanks for mentioning this. I have same issue and have chatted with Shopify support severel times.
It seems that my Cookie Service for some reason no longer works.
You can check if you need an app here: Online Store > Preferences > Customer date protection
To me the solution was to install Shopify Privacy & Compliance app
We have this installed already. I’m beginning to wonder if there is a flaw in their app.
Checked our cookie/privacy app and ours is also gone, so not sure what happened there 
Seems we had got the Shopify Privacy & Compliance App installed but not activated, so have now activated that so we will see if that makes any changes..
Well still no response from Shopify on the ticket I raised, which is almost as much of a concern as the actual loss in tracking (which is causing all kinds of issues with our ad tracking)
Shopify closed our chat earlier today… so i quickly re opened and asked for an update.
They are now trying to say the reason for the drop is on the 31st October they changed the policy for collecting data before cookie consent.
https://changelog.shopify.com/posts/customer-data-collection-update
Fair enough but our issues started on the 8th November after there policy change so i have now explained this AGAIN and waiting for a response.
I will keep you posted.
This is precisely the issue we are having. We expected to see a change when the policies changed ~end of October. What we did see is a huge drop in recorded sessions ~November 8th.
Anyone had any luck with this?
No. I had to reach out to their support team on Twitter as I’m getting no response on the follow-ups I added to our ticket. I’ve been promised a response there. I’ll post any updates.
We’ve identified hundreds of stores that have been affected by this policy update since 1st November. We have a spreadsheet with around 10-25% of our app install base affected.
This means we are no longer able to track UTMs effectively to work out our ad campaign attribution, charge merchants or report to them the orders our app has generated. We also can not report conversions from our ad campaigns into Google ads, this effectively killing our advertising campaigns entirely.
This change renders the customer journey UTM data on orders as useless as they report null.
Bravo Shopify, you’ve just killed advertising apps and marketing campaigns for 1000s of stores just before Black Friday and Cyber Monday with a short notice policy update.
Suggest that merchants turn tracking on before consent.
https://help.shopify.com/en/manual/privacy-and-security/privacy/consent
UTMs track behaviour, not people!
Nope. Going around in circles with Shopify support and getting nowhere.