Why did my website's traffic drop by 93% in one day?

Hi All,

Have someone else encountered this issue with the Avada Cookie Consent app?

Everywhere we can see a drop after installing app, banner, and choosing the ‘Collected after consent’ option - GA4, G Ads, Meta, Snap (all this tracked manually in GTM), Pinterest (native app). Even Shopify Analytics itself in reports dropped. I can’t imagine how it can be if own CMS Analytics drops. How can we rely on Shopify in general now? We don’t even know the real sales numbers. Their backend data shouldn’t be unaffected at all.

Users mainly from the EU zone.

Any solution yet ? its been months

We are in the same boat. Did you fix this after all?

Did you manage to fix it?

Did anyone solve the issue at all? We’ve installed cookie bar after cookie bar and still none of them track the visitors correctly on the shopify dashboard. Analytics still showing the full range of traffic.

I am facing the problem, any update from you guys?

I had this problem resolved. My traffic stopped growing then suddenly dropped by half. Then I started receiving error messages from Google Search Console. So I thought it was due to a Google update and I hired an engineer from India to look into it. He fixed some SEO in Shopify but traffic did not change although errors ere fixed. Then after a month, here is what I did:

  • Remove TikTok from Shopify Admin

  • Remove Shop app from Shopify

Then next day traffic was back to normal. So look into SEO, Tik Tok and Shop app.

@Shamisen that’s really interesting, can I ask what gave you the idea to remove TikTok & Shop App?