Why do free Shopify apps offer chat for variant optimization?

Topic summary

Reason for chat requests by free Shopify apps promising “variant optimization” and removing branding at no cost: to create a direct interaction so they can ask for a rating/review after completing the changes.

  • “Variants” here refers to product options (e.g., size, color) the app claims to optimize for conversions.
  • No alternative motives or technical details were provided.
  • Outcome: The explanation was accepted; discussion concluded with thanks and no further questions.
Summarized with AI on January 8. AI used: gpt-5.

Hi

Could someone explain why certain free Shopify apps request to chat, ensuring that they will optimize variants for maximum conversion and eliminate all branding at no additional cost?

Thank you

Yes, they want to force the interaction to ask you to rate them after they’ve done it.

Ok thank you.