Why Do I experience Low Traffic Despite Advert

Shopify Discussion

Topic summary

A store owner at essentialsoasis.co.uk is experiencing low traffic and no sales despite running advertisements, seeking guidance on what might be going wrong.

Suggested strategies include:

  • Social Media Advertising: Target specific audiences on Facebook, Instagram, and TikTok to reach potential customers more effectively
  • Loyalty Programs: Implement rewards like discounts or freebies to encourage repeat purchases
  • SEO Optimization: Focus on niche-specific keywords and create valuable content to improve organic search rankings and attract long-term traffic
  • Paid Marketing Expansion: Consider diversifying into influencer partnerships (KOL), backlinks, and email marketing while monitoring key performance metrics (CTR, CPC, conversion rates)

The discussion remains open with one community member providing initial recommendations for the struggling new store.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.
1

I seems that I am getting things wrong with my shop. I need some advice on how to navigate current lack of sale.

Store is www.essentialsoasis.co.uk

2

Hi @EssentialsOasis ,

For a new store, improving store traffic can be challenging; here’s a comprehensive suggestions for you to improve the stre traffics and sales.

  1. Social media:
    Taking advantages of social medias to advertise your products. Analyse and targeting your ad on platforms like Facebook, Instagram, and TikTok to draw attentions from your targeted customers.

  2. Loyalty program
    Create a simple loyalty program! Give your customers a little something for coming back—maybe a discount after a certain number of purchases or a freebie for a while.

  3. SEO & Organic Traffic
    Improve your SEO performance by focusing on keywords on your niches. Create valuable and attractive content surrounding these terms can enhance organic search rankings and draw in more traffic over time.

  4. Paid marketing:

You can consider paid marketing options like KOL, Backlinks, Email marketing, etc. and adjusting key metrics (such as CTR, CPC, and conversion rates) to improve ads effectiveness.

I hope these suggestions are helpful.

Liz