Why does creator marketing feel impossible to measure properly?

Hi Community :hand_with_fingers_splayed: ,

I keep seeing brands hesitate with influencer marketing because it feels complicated.

But when I compare it to performance marketing, influencer marketing often feels easier to test, lighter to set up, and gives faster signals on what’s working.

No long learning phases.
No constant bid optimizations.
Just content , audience reaction and eventually signal.

For store owners here:
Which channel gave you clearer and faster ROI visibility performance marketing or influencer marketing?

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