Why does my Shopify Email newsletter result show so many 404s?

Shopify Discussion

Topic summary

A UK-based Shopify merchant is experiencing significant 404 errors with their US-targeted email newsletters sent through Shopify Email.

The Problem:

  • Over 204 clicks result in 404 errors
  • Only 7-0 successful clicks per campaign
  • Newsletter is specifically designed for US customers with US-specific product links
  • Shopify Markets is configured for the USA with region-specific products

Troubleshooting Attempts:

  • Links are carefully verified before sending
  • Testing conducted using VPN (as recommended by Shopify)
  • Testing performed with Geopeeker tool
  • Unable to replicate the 404 errors during testing

Unanswered Questions:

  • Which specific links are causing the 404 errors
  • Whether the errors are genuine or a tracking/reporting issue
  • How to prevent this from continuing

The merchant is concerned about customer experience and seeks help identifying the root cause and solution. The discussion remains open with no responses or resolution yet.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.
1

I am in UK, I have a Shopify Markets set up for the USA and certain products that are specific to the US market.

I use Shopify Email to write my newsletter, carefully check all the links are US specific and send it to US only customers but the results are very disapointing showing my subscribers experience over 204 clicks resulting in 404s and only between 7 and 0 successful clicks. I have tried testing as best I can with a VPN as recommended by shopify and also with Geopeeker but cannot replicate those 404s. How can I find out which links cause the 404s, if they are real (seems that they are), and how can I stop this happening? My customers in the USA must be pretty fed up.

many thanks