Why does my social share look different on Instagram DM?

Store Design

Topic summary

A user’s social share preview displays correctly when sent via text message but shows different content when shared through Instagram DMs.

Issue Details:

  • The client’s website social share metadata appears inconsistent across platforms
  • Screenshots were provided showing the discrepancy between text and Instagram DM previews

Solution Provided:

  • Use Facebook’s Sharing Debugger tool to force a re-scrape of the URL
  • This updates the social sharing image and description metadata
  • The tool requests Facebook to refresh cached Open Graph data

Resolution:
The suggested fix successfully resolved the issue—running the store URL through Facebook’s debugger corrected the Instagram DM preview to match the intended appearance.

Summarized with AI on November 24. AI used: claude-sonnet-4-5-20250929.
1

Hi,

my clients social share is exactly what I want when I send it via text but when I share it on an Instagram Dm it shows something completely different.

Does anyone know how to fix this? I attached images for reference. The website is https://settecollective.com/

IMG_3124.jpg
IMG_3124.jpg1284Ă—981 107 KB

IMG_3125.jpg
IMG_3125.jpg1284Ă—1169 62.1 KB

2

Hi @oliviastevenson

Thank you for the link and the screenshots to test this out! I would try running your store URL through the Facebook Debugger tool. This tool will request Facebook to “scrape” the URL data and will update the social sharing image and descriptor. This should resolve the issue. Let me know if that works!

Facebook Tools - Sharing Debugger

3

Thank you! I just did that and it worked perfectly

1 Like