Issue: Multiple Shopify stores had the Shop sales channel become inactive after running Shop campaigns (four stores in November, one more today), causing major revenue impact. Prior contact with the Help Center resulted in being told to wait for an email, with no follow-up received.
Context/Explanation: A responder notes the Shop team often flags post-campaign activity for review. This can lock the Shop channel during the review and doesn’t necessarily indicate a policy violation.
Process to resolve: Only the Shop support team can remove these holds; the general Help Center cannot override them. Recommended actions are to keep the existing support ticket open and promptly provide any requested documentation. Other stores in similar situations were reactivated only after the Shop team completed checks.
Open questions: The original poster asks how long reactivation usually takes and whether running another Shop campaign after reactivation could trigger another deactivation. No timeline or recurrence guidance was provided. Discussion remains unresolved/ongoing.
Summarized with AI on December 10.
AI used: gpt-5.
This usually happens when the Shop team flags activity for review after a campaign. It doesn’t always mean there is a violation, but the account gets locked until the review is finished.
The only path to reactivation is through Shop support since the main Help Center cannot override these holds. I’d keep the existing ticket open and add any missing documents they might request. Stores in similar situations were reactivated only after the Shop team completed their checks.
I know the wait is frustrating, but following up on the same ticket is the fastest way to get movement.