Why doesn't my purchased theme look like the example?

Store Design
1 
Good evening! I bought the theme for the design, but in the editing department it does not look at all like the example. Please explain what the problem is or what I did wrong?
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2

Hi @Lera111 ,

Your theme might not look the same as the sample theme since you need to do some theme customization. Please follow the instructions here on how to edit the theme