Why Event Manager showing only 33% of pixel set up is through for shopify?

Shopify Discussion
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Topic summary

A user set up Meta (Facebook) pixel through Shopify but sees only 33% completion in Events Manager, raising concerns about ad performance and data accuracy.

Key clarification: The 33% likely refers to specific standard events setup, not the overall pixel connection. Shopify automatically handles core events (PageView, AddToCart, Purchase), but additional events may require manual configuration.

Recommended actions:

  • Use the “Test Events” tab in Events Manager to verify pixel firing
  • Simulate customer actions (add to cart, checkout) to confirm tracking
  • Prioritize events critical to campaign goals (e.g., Purchase for conversion ads)
  • Don’t fixate on the percentage if essential events are working

Impact assessment: The percentage alone doesn’t indicate a problem. As long as campaign-critical events are being tracked correctly, ads and data collection should function normally. The discussion remains open for follow-up questions.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.
1

After setting up pixel via shopify. I am checking event manager (meta) but it is showing only 33% of setup is finish. I have attached screenshot of the same. I have followed all the steps shown on meta for steps but still it is not showing complete. What this percentage about? Does this impact meta ads? Or data collection process? will events be recorded accurately?

Thank you!

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Hi @HairLoom

You’ve set up your Meta pixel through Shopify, but the Events Manager is only showing 33% completion, and you’re concerned about what this means for your ads and data accuracy. Let’s address this directly.

The 33% completion percentage likely refers to the setup of specific standard events within the pixel integration, not the overall connection between Shopify and your Meta pixel. Shopify automatically handles some core events (like PageView, AddToCart, Purchase), but you might need to manually configure others (like ViewContent, InitiateCheckout, etc.) depending on your specific tracking needs and the version of the Shopify/Facebook integration you are using.

The key question here is:

Are the essential events for your ad campaigns being tracked? And the answer is, if you followed the basic Shopify setup, very likely yes. The “33%” isn’t necessarily a problem.

Here’s what to check and do, concisely:

1-Test Events: The most important thing is to test your pixel. Don’t rely solely on the percentage. Go to your Shopify store, add a product to your cart, and proceed to checkout (you don’t have to complete the purchase).

  • In Events Manager, go to the “Test Events” tab. You should see events like PageView, AddToCart (if you added an item), and possibly InitiateCheckout appearing in real-time. If you see these, the basic connection is working.

2-Prioritize Key Events: If those core events are firing, focus on the events most important to your ad campaigns. If you’re running purchase conversion ads, the Purchase event is critical. If you’re targeting add-to-carts, that event is vital. The 33% might just mean you haven’t set up additional, less crucial events.

3-Ignore the percentage (for now): Don’t worry too much about the 33% if the critical events for measuring your ad campaign performance are being tracked. That indicator is more of a general guide, and the Shopify integration automatically handles many key events.

Does this impact Meta ads or data collection?

Potentially, but only if the specific events you need for your campaign goals (like Purchase, AddToCart, etc.) aren’t being recorded. Basic website activity (PageView) is almost certainly working.

Will events be recorded accurately? If the test events are firing correctly, then yes, events should be recorded accurately.

If you need any other assistance, feel free to reply, and I will try my best to help.

Best regards,

Daisy.